Built-in pre-treater
Helps tackle tough, set-in odors
Designed to attack even 14-day-old stains
Tide Ultra OXI Powder Laundry Detergent
Targets tough set-in odors.
Better Cleaning + Oxi Power*
(*vs. Tide Original Powder)
Overview
New Tide Ultra OXI laundry detergent powder. Better Cleaning with Ultra OXI Power for your money**.
Tide Ultra OXI Powder targets tough set-in odors deep down in clothing fibers for a deep clean. With the combination of built-in pre-treaters, surfactants and enzymes, this powerful powder detergent effectively attacks even 14 day old stains, all in one step.
**vs. Tide Original
Dosage
Measure with scoop.
For medium loads, fill to bar 1.
For large loads, fill to bar 3.
For HE full loads, fill to bar 5.
Start washer, add detergent, then add clothes.
Safety
KEEP THEM
UP
KEEP THEM
CLOSED
KEEP THEM
SAFE
Overall Review
Amazing laundry powder for everyday use , fights odor and deep stains
Tide is my favorite laundry detergent. I love the tide plus ultra oxi as it cleans very good and leaves an amazing smell to my laundry . I enjoy that it has a great quality , cleans deep stains and removes odor , my husband is also a carpenter and always using tide oxi , as it cleans deeply his laundry . I’m buying it usually at Costco as they have bigger packages and I love it as it lasts long and has comfortable design too . I like that the powder is truly good and easy to follow the instructions to do my laundry . First of all I love quality , smell and longevity of the tide powder . I mean it’s truly good and does its job perfectly. My laundry smells so good , cleans deep stains and plus I need a very small amount of tide powder to do my large laundry day .
KhatiaC05/18/2026
Smells AMAZING!
I decided to try powder because it seemed like I was constantly buying the liquids and thought maybe the powder would last longer. I was pleasantly surprised! It makes my laundry smell so fresh and cleans better than the liquid. I am forever changed!
Kbisme303/30/2026
Rough as a cobb!!!
I am a lifelong customer of the Tide powder, original scent, detergent. I learned it from my mother, two generations spanning over 75 years! Yes, I have dabbled with liquids, other brands, etc...to compare but always came back to the original Tide powder formula without the add-ins such as softeners and bleaches. But my latest purchase of this Tide Ultra Oxi product shocked me! After only 1 use, I immediately saw and felt the abuse the clothes had taken. Brand new items looked old, like they had been washed 100 times and beaten with rocks. Cotten fabric looked faded and felt rough as a cobb! I immediately searched online for an alternative and I hope that the original formula I found, is not in the process of being discontinued. Why is the original formula not available in the big box stores anymore and hard to find? I value my clothing and I cannot not let an improvised detergent subtract from the normal lifespan of a garment. Not happy, Tide.
JeannieD03/24/2026
The Tide Team
I understand your frustration and appreciate you taking the time to share your experience with Tide Ultra Oxi Powder. As a lifelong consumer of Tide, your loyalty and feedback are incredibly valuable to us.
Tide Ultra Oxi Powder is designed to provide a powerful clean, even in cold water, and includes built-in pre-treaters to help tackle tough stains. However, we recognize that every consumer has unique preferences and experiences with our products. It's important to us that our detergents meet your expectations, especially when it comes to the care of your clothing.
Regarding your concern about the original Tide powder formula, I want to assure you that we prioritize quality in all our products. The original Tide powder remains available, but availability can vary by location and retailer. If you're having difficulty finding it in big box stores, I recommend checking with the store manager, as consumer demand can influence their inventory decisions.
If you have specific concerns about the performance of Tide Ultra Oxi Powder or if you would like to discuss your experience further, please don't hesitate to reach out to us directly at (800) 879-8433. We would like to look into this matter for you and ensure that you have the best possible experience with our products.
Thank you for your continued support of Tide, and we hope to resolve this issue for you soon.
03/25/2026
32 Reviews
