StarStarStarStarStar4.7/5

Tide Zero Soft Lavender Liquid Laundry Detergent

A gentle but powerful clean with zero compromises.

to read about the ingredients and more,click here.

Tide Zero Soft Lavender Liquid Laundry Detergent

Gentle for sensitive skin but tough on stains

EPA Safer Choice certified
0% phosphate, dyes, or chlorines added
Soft lavender scent
CleanScent technology

Overview

Tide Zero Soft Lavender Liquid Laundry Detergent is EPA Safer Choice certified

The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice–certified product* that’s safe for your family but tough on stains.

Tide Zero is a simpler formula with all the good stuff and nothing more. Formulated with zero added phosphates, zero added dyes, and zero added chlorine. And, you don’t have to give up freshness because Tide Zero features a soft lavender scent that is made with CleanScent technology.

Get a Tide Clean even in cold water with Tide Zero.

*EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the product’s formula, as Procter & Gamble has represented it to the EPA, contains ingredients with more positive human health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on Procter & Gamble, its integrity and good faith, for information on the product’s composition, ingredients, and attributes. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of Procter & Gamble’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product’s human health and environmental characteristics, as specified in the Safer Choice Standard and based on currently available information and scientific understanding

Dosage

For best results, refer to the dosage instructions found on the package of your Tide detergent. Be sure to read and follow care label instructions for your clothes. Always test an inside seam for colorfastness.

Overall Review

StarStarStarStarStar4.7/5

Pros

Smell (25 Reviews)

Price (26 Reviews)

Satisfaction (23 Reviews)

Cons

Price (1 Reviews)

Satisfaction (4 Reviews)

Smell (2 Reviews)

Stained our Comforter

StarStarStarStarStar1/5

Washed our comforter and it basically bleached it. It’s ruined and all because of Tide Zero! I would post a picture, but not an option. We’ve been a long time user of Tide products, so it would be nice if Tide did the right thing and replaced our comforter.

Brant09/09/2026

The Tide Team

We are sorry to hear about your comforter. Tide Zero Soft Lavender Liquid Laundry Detergent is EPA Safer Choice certified and formulated to be gentle on skin, with 0 percent dyes, chlorine, phosphates, optical brighteners, or DTPA added. It is designed to be safe on colors, so since your comforter was bleached, this is unexpected. Our products undergo rigorous quality checks, and your feedback is important to our Quality Assurance Team. We would love to hear more about your experience and assist you further, so please call us at (800) 879-8433.

09/10/2026

Best product I have found so far!

StarStarStarStarStar5/5

I’m extremely disappointed that Tide Zero Soft Lavender has been discontinued. It was one of the few detergents that gave my family exactly what we needed: no added dyes, but still a fresh scent. I specifically chose it because I wanted a dye-free detergent while my husband wanted our laundry to actually smell fresh. Please bring Tide Zero Soft Lavender back, or release a truly comparable dye-free scented replacement. There is a real need for products between completely fragrance-free detergent and traditional scented detergent.

Silentnight09/04/2026

Cannot find

StarStarStarStarStar4/5

I cannot find this at target anymore. Where is it on sale in SF Bay area?

Tide207/21/2026

The Tide Team

Hello! Thank you for your great review! We deeply appreciate your loyalty! If you are having issues finding the product, please reach out to a staff member in a retail store and ask them if they can order it! Thank you for choosing Tide! Have a nice day!

07/22/2026

140 Reviews